Privacy policy

Privacy Policy

Privacy Statement

We take your privacy seriously, and this privacy statement explains how The Jersey City Bicycle Company (collectively, “we,” “us,” or “our”) collects, uses, shares, and processes your information.

Collection and Use of Personal Data

Personal data is information that can be used to directly or indirectly identify you. This also includes anonymous data linked to information that can identify you indirectly. However, personal data does not include data that has been irreversibly anonymized or aggregated so that it can no longer enable us to identify you, either in combination with other information or otherwise.

Promoting Safety and Security

We adhere to principles of legality, legitimacy, and transparency in using and processing the least data within a limited scope of purpose. We employ technical and administrative measures to safeguard data security. Personal data is utilized to help verify accounts and user activity, and to promote safety and security by monitoring fraud and investigating suspicious or potentially illegal activity or violations of our terms or policies. This processing is based on our legitimate interest in ensuring the safety of our products and services.

Here is a breakdown of the types of personal data we may collect and how we may use it:

What Personal Data We Collect

Data you provide: We collect personal data you provide when using our products and services or interacting with us. This includes creating an account, contacting us, participating in online surveys, using our online help or chat tool, or making a purchase. Payment data, such as credit or debit card numbers, along with other account and authentication information, as well as billing, shipping, and contact details, are collected during purchases.
Data about use of our services and products: When visiting our website/application, data may be collected about the type of device you use, its unique identifier, your device's IP address, operating system, type of Internet browser, usage information, diagnostic information, and location data from or about the devices you use to access our products or services. GPS, IP address, and other technologies may be utilized where available to determine device location to enhance our products and services.

How We Use Your Personal Data

Generally, we use personal data to provide, improve, and develop our products and services, to communicate with you, offer targeted advertisements and services, and protect us and our customers.

Providing, improving, and developing our products and services: Personal data aids in providing, improving, and developing our products, services, and advertising. This includes data analysis, research, and audits. Activities such as contests or promotions may also use personal data provided to administer those programs.
Communicating with you: With your prior express consent, we may use personal data to send marketing communications related to our products and services, handle account or transaction communication, and inform you about our policies and terms. Contact data may also be used to process and respond to your requests when contacting us. Personal data may be shared with third-party partners for marketing communications with your prior express consent. Personalization of your experience with our products and services and on third-party websites and applications, as well as determining the effectiveness of our promotional campaigns, may also use personal data.

NOTE: For any use of your data requiring prior express consent, you may withdraw consent by contacting us.

Definition of "Cookies"

Cookies are small pieces of text used to store information on web browsers. They are widely used to store and receive identifiers and other information on computers, phones, and other devices. Other technologies, including data stored on web browsers or devices, identifiers associated with your device, and other software, are also used for similar purposes. In this Cookie Statement, all these technologies are referred to as "cookies."

Use of Cookies

Cookies are used to provide, protect, and improve our products and services. This includes personalizing content, offering and measuring advertisements, understanding user behavior, and providing a safer experience. Specific cookies used may vary depending on the websites and services used.

Disclosure of Personal Data

We may make certain personal data available to strategic partners that assist in providing our products and services or help with marketing. Personal data is shared with these companies solely to provide or improve our products, services, and advertising, and will not be shared with third parties for their own marketing without your prior express consent.

Data Disclosure or Storage, Transfer, and Processing

Fulfillment of legal obligations: Certain legal acts or obligations need to be fulfilled due to the mandatory laws of the European Economic Area or the user's country of residence. Our processing of your personal data within the European Economic Area (EEA) is legitimized as described below: Whenever your consent is required for personal data processing, it is justified pursuant to Article 6(1) of the General Data Protection Regulation (EU) ("GDPR").
For the purpose of reasonable implementation or application of this article: Personal data may be shared with all our affiliated companies. In cases of merger, reorganization, acquisition, joint venture, assignment, spin-off, transfer, or sale or disposition of all or any portion of our business, including in connection with bankruptcy or similar proceedings, personal data may be transferred to the relevant third party. Personal data may also be disclosed if deemed reasonably necessary to protect our rights, enforce our terms and conditions, investigate fraud, or protect our operations or users.
Legal Compliance and Security or Protection of Other Rights Disclosure of personal data may be necessary—by law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence. Personal data may also be disclosed if deemed necessary or appropriate for national security, law enforcement, or other issues of public importance.

Your Rights

Reasonable steps are taken to ensure your personal data is accurate, complete, and up-to-date. You have the right to access, correct, or delete your personal data, as well as to restrict or object, at any time, to further processing. You are entitled to receive your personal data in a structured and standard format. You may lodge a complaint with the competent data protection authority regarding the processing of your personal data. To protect the privacy and security of your personal data, we may request data to confirm your identity and right to access such data, as well as to provide you with the personal data we maintain. There may be instances where applicable laws or regulatory requirements allow or require us to refuse to provide or delete some or all of the personal data we maintain. You may contact us to exercise your rights, and we will respond within a reasonable timeframe, typically within 30 days.

Third-Party Websites and Services

We do not assume any obligation or responsibility for the privacy policy of third-party websites linked to us. Our website, products, and services may contain links to or provide access to third-party websites, products, and services. We are not responsible for the privacy practices of those third parties, nor for the information or content contained in their products and services. This Privacy Statement applies solely to data collected through our products and services. We encourage you to review the privacy policies of any third party before using their websites, products, or services.

Data Security, Integrity, and Retention

Reasonable technical, administrative, and physical security measures are employed to safeguard data and prevent unauthorized access. Personal data is retained for as long as necessary to fulfill the purposes outlined in this Privacy Statement, unless longer retention is required or permitted by law.

Changes to this Privacy Statement

Periodic changes may be made to this Privacy Statement to keep pace with new technologies, industry practices, and regulatory requirements, among other reasons. Your continued use of our products.